A handful of clichés circle the business world. One of the most infamous is “think outside the box.” What does that even mean? In truth, it doesn’t really mean anything. It’s a filler phrase to make someone appear like they are trying to innovate. It is a non-idea.
Worse, it isn’t creative. And perhaps that is the most egregious problem of all? Business meetings tend to spin around a larger debate between creativity and business. It is an argument that has surfaced ever since the first painting was sold. It has always been around, and detractors exist on both sides.
It is understood that there is a place for business and creativity. Though these things are at odds often enough, they can both openly exist. The problem is not figuring out who is on the boat. The problem is figuring out who is steering the entire thing.
An argument between business and creativity, and which is most valuable, is often explored at inksoft. Ultimately, a strong argument can be made on both sides. Inksoft proposes that creativity, despite the strengths and realities of business, should likely be the ultimate deciding factor.
Creativity should steer the identity of a project because it is the “side” that will offer the utmost longevity. It will angle the brand ahead of the competition in a way that is sincere. A business-minded individual may get caught in the metrics and the financial details. These are important, but they should not necessarily be the driving force. Creativity will allow a business to flourish. It will add the much-needed impact to encourage a brand to get outside the competition.
Thinking creatively is thinking outside the box. It is not a lifeless way to explore big ideas about small businesses. It is an encouraging way to see what a business is for. Yes, it is to make money. But, perhaps just as importantly, it is for doing something really different.
The discussion between creativity and business does not display two ideas at odds. They can both coexist. But, many people will linger towards the business side of the matter while missing out on why anyone should really care about the business in the first place.