To motivate your marketing team you should organize events. Events are some of the primary factors that help in the success of a business. Events are beneficial since it will help you to show the quality of your products, attracting new members into your team and also allowing your team members to show them protects. Apart from that, will also give the opportunity to show yourself. Meaning you will be privileged to present yourself as the image of success as well as showing your team members and their capabilities. With this you will make the people to understand what your business entails and also helps in giving your marketing team that urge to push forward.
Another thing that you should do is to promote competition. Being that you are charged with the responsibility to lead it is upon you to find a way in which you can promote a healthy competition among your team members. One thing that you should do is to engage in a campaign of email communications with your team and their prospects. You can as well introduce cash rewards of free products for the team members that have managed to make many sales or converted many prospects.
Another important motivator is to track and quantify performance. What you need to do is to have a device that you can use to track and quantify the performance of your team members. This is always important in identifying the strengths of your business in terms of the members who are making higher sales. By identifying the underperforming team members you will be in a position tom know the areas where you should make adjustments. With this you will be in a position to motivate your sales team by constantly commenting on their performance.
Apart from that, you should be an inspiration. Like you find that majority of bosses don’t what they should be doing but instead they concentrate on the power that they have. At all times you should try and do things the right way as the sales team believe that you are always right. Employees are very wise and they will take a very short time to study your weaknesses and thus the path they will be taking. You should be a great advert of your products and use them to perpetuate an attractive and healthy image. Another thing is to make sure that each of your team members have achievable goals. Make them understand that they will achieve the ongoing success for you and themselves. It is important that you differentiate yourself from leaders who are threatened by the performance of their juniors.