A new website can be such an exciting thing. You can liken it to opening a gift you got from the Apple store. It is so exciting that you now get a chance to spread the news about your senior living community that it got you thinking about concepts such as branding, color schemes, the logo, flashy design, what your community is like, and the amount of hits you will get, etc.
However, have you given any thought regarding the purpose of your website? Most often, other people like your potential residents and caregivers see your website first and contact you from there. You only have several seconds to answer their inquiries or else they disappear in a flash and go somewhere else. And you can forget about all your flashy yet now useless designs.
In today’s modern world where people have a shorter attention span and are often overloaded with information, it is vital that your website can connect to people and foster a positive relationship with them as soon as they visit your website. Hence, you should not simply focus on the aesthetics of your senior living website since the metric you should be focusing the most is how many customers you can get from this thing.
It is nice to have a pretty and trendy senior living website but you should really focus on how you can make it a part of your marketing system that will help you attract new residents on its own and help you in the sales process. It should not be an expensive digital brochure.
How to Make Sales Funnel Within Your Senior Living Website You can only attract the attention of seniors and caregivers in a span of 10 seconds. These seniors and caregivers in your area can get to your site in various ways. One of the method they use the most are search engines.
If you attract traffic through the use of pay-per-click, make sure your landing page has all the details your visitors will ever need. The truth is, each page of your senior living website should be able to get visitor’s information or ask them to contact you by email or by phone.
The majority of senior communities do not ask people to go to a certain page. They usually encourage people to visit the homepage that lacks important information despite of its aesthetic so it is no longer surprising that they do not hear from anyone after. Seniors want to deal with people and not just mere companies, so make yourself approachable.
You can easily get their contact information by providing a valuable information they may find useful like an email course of videos and proceed from there.
It helps to follow up on every site visitors because it enables you to establish a good relationship to your senior living community.
This is a sure way to stand out from your competitors who send out a standard and boring company style newsletter once a month. It can help you stand out from the competition who may even receive a useful newsletter each month.